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Background for the creation of Nord-Tromslandet.no

In April, 1999, three tourism companies - Arktisk Geoturisme in Skjervøy, Kvænangen Adventure in Kvænangen and Elvebåtsenteret in Nordreisa – registered the company Nord-Tromslandet.no DA in the Brønnøysund Companies’ Register. The new company’s main objective is to run joint marketing of the North Troms region’s nature and tourism offers to international tour operators. Initially we envisaged about 10-15 companies, but today no less than 40 companies have expressed an interest to participate in the collaboration...
The high level of support for Nord-Tromslandet.no is extremely pleasing and surprising. However, there are probably good reasons for this, including the fact that for many years the flow of tourists to Tromsø and Central Troms has been much higher than to North Troms. This can be attributed to the fact that the marketing work to increase the flow of tourists to North Troms has so far been unsuccessful.

This region does not have any railway lines with trains or any big locomotives within the tourism industry. Consequently, the three companies behind the creation of Nord-Tromslandet.no chose to invite all interested tourism companies based in the four northernmost municipalities of Troms: Kvænangen, Nordreisa, Skjervøy and Kvænangen. In addition, there are also a few companies from Langfjorden in Alta.

A fundamental idea with our "Nord-Tromsland.no" is that it will be a joint ownership for the region. Therefore, we have taken the initiative of a joint project with part financing from the four northernmost municipal councils in North Troms.

Participation in Nord-Tromslandet.no is also free because the initiative is built on a vision of marketing an entire region into a leading role within the tourism industry in Troms and Northern Norway.

We want to cross existing boundaries and, as you know, with belief it’s possible to move mountains. But at Nord-Tromslandet.no we are extremely preoccupied with protecting our mountains, and putting them in the correct Arctic profile where they belong.

Our entire fundamental idea is based on the concept of geotourism, including concentrating locally and emphasising and profiling the local nature and culture in a positive and professional manner. Our cultural history is not only local, but through the many connections to the Northern Cap and eastwards to the White Sea internationally!

The main idea is to use the website Nord-Tromslandet.no to present the nature and our offers of guided tours and various safaris in a fresh, exciting and modern way via the internet. In land area, North Troms actually comprises one-quarter of Troms County and has an unbelievably varied, exciting and contrasting nature, which still remains virtually unknown to many of the major European tour operators...